Unlocking potential.
GOODBYE BURNOUT, HELLO IMPACT
Hey, I’m Fyfe!
I help business owners improve their mental fitness, so they can approach challenges with a positive rather than negative mindset and enjoy the process of getting to the next level.
Entrepreneurship is a full-contact sport. From managing conflict and stress, to being more productive and focused, you are constantly in a battle with yourself to stay in a calm, focused mental state. I help you build new mental muscles so that you can navigate the increasing challenges of work and life with positive emotions like empathy, and calm clear-headed laser-focused action rather than through stress, overwhelm and old mental habits that no longer serve you.
I’m a coach, facilitator, and small business owner.
I am a PQ Pioneer (an early adopter of Mental Fitness) and a Certified Professional Coactive Coach. I have 7+ years of experience owning and operating franchise businesses and have coached 90+ small businesses across North America.
My superpowers include: identifying blindspots, unlocking what is stopping you from reaching the next level, and helping you create positive momentum.
In order to achieve what you are truly capable of you will need to address things at the root level.
While my clients may call me a Jedi mind master, really I just love helping unlock new levels of possibilities by helping you use your biggest asset better. Your brain.
I believe in taking the path less taken.
I believe each of us has unique gifts to give the world and the journey is to figure out what they are and how to share them.
I believe each of us is capable of more than we currently know.
I believe that our businesses are a reflection of our internal world.
I believe that we only get better with age (like a fine wine or cheese).
I believe that entrepreneurs help create the future.
I believe that you can enjoy the journey of building your business, each step of the way.
When I’m not coaching or learning about business or mental fitness, you’ll find me skiing, mountain biking, motorcycling, exploring and travelling. I love being out in the woods, reading, cooking and eating, doing Wim Hof breathing and cold plunges.
Guiding Principles
Our Vision
We believe that you are an untapped resource and that you are more capable than you allow yourself to be.
We envision a world, where everyone has access to education on how to unlock their raw potential through mental fitness and in turn create a positive impact.
Our Mission
To create a deeply connected network of business and community leaders that leverage the concepts of mental fitness to create a greater impact in their work and life.
Our Values
Lead Differently
The next 20 years will look very different from the last 20 years. Disruption and change are coming at a fast rate and the models of business and leadership that got us to the present will need to change in order to create a more positive future. We need more people who decide to take the path less travelled, zagging when others zig and creating new ways as they move forward.
Deep Connection
The world is connected more than ever before, yet people are more lonely, isolated and “disconnected.” Covid has revealed how fragile we are as social beings. In creating stronger deeper connections with those around us, we build more trust, learn at an exponential rate and can accomplish more than on our own or through surface-level relationships. Creating deeper relationships and connections will be the most impactful way to leverage and execute on the other core values.
Exponential Impact
AKA The ripple effect. How do we focus on the 20% that generates 80% of results? One of the guiding forces behind our business is how to create exponential impact, and this starts with ourselves. In order to create great impact, we first have to get out of our own way and remove the self-imposed obstacles we place in our own path.
Giving Flywheel
There is a contagion that happens when you observe someone "giving without expectation" to another person. It inspires us to do the same and creates momentum to give. This core value represents our belief in giving back to others and creating this momentum in the world. This short video of Chadwick Bosemen paying tribute to Denzel Washington is a living example of the effect of the giving flywheel. Notice how you feel after watching this, and how it inspires you to give and be generous. This energy and contagion are what we want to continue and amplify.